Did you think that this was going to be a post about Conor McGregor after his superfight with Floyd Mayweather? Well, that has something to do with it. After all, McGregor is one of UFC's most recognizable stars.
This post actually has a lot to do with Jon Jones testing positive for a steroid post-UFC 214. Jones, who was one of UFC's up-and-coming stars and had a high-profile feud with Daniel Cormier, keeps digging himself into holes. So what happens with UFC now?
Dana White is good at marketing his UFC superstars. He promotes the best qualities of his superstars, stemming from their charisma (mostly) to their in-ring abilities. So what he has now is a unique situation. Conor McGregor's UFC future is uncertain. Jon Jones won't get another shot. If White really wants to have UFC thrive, he'll have to market his up-and-coming fighters like Stephen Thompson and Sage Northcutt. Not only that, but he'll have to hope that these fighters have the fighting ability to match their charisma.
As an MMA organization, UFC will have to take a look at many things. They might have to change the way they market their product, focusing more on who can fight rather than who can talk. UFC (and MMA as a whole) is a rising sport, but it doesn't want to end up dead due to the wrong business approach.
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